35 SaaS Email Ideas to Boost Retention (+ Examples)
Email is a wonderfully diverse tool to incorporate into your marketing ecosystem. But sometimes, you run out of ideas. Or you aren’t sure where to even start.
That stops now! Keeping users engaged and participating in active dialogue helps you focus on customer success and ultimately reduces churn. Let’s explore some new ways to use email and look at a few examples.
SaaS Email Marketing Examples and Ideas
Even though we’re just focusing on engagement and retention emails in this post, I’ve broken them down into categories.
As your user’s needs and goals evolve, so must you. Learning about where users are now and where they’d like to go helps you prioritize your efforts across the entire org.
Create a “choose your own adventure” email course to learn user priorities
Send an annual industry survey to learn from them + share the results
Invite users to an annual check-in call
Ask customers to leave a review or NPS rating
Ask users to click on their favorite feature from a list
A/B test using different use cases or USPs when introducing a new feature
Ask for user answers to business/industry questions and share results with the community
Invite users to be the first to test a new feature
I think one of the most useful (but sometimes overlooked) ways to increase retention is by focusing on becoming a resource to customers. Your product is obviously important, but providing free value and becoming a thought leader goes a long way in maintaining the relationship.
Provide a free guide
Send an interesting industry stat or trend
Record an interview with an industry leader
Invite to a webinar
Share work or productivity tips
Summarize most interesting learnings or discussion from conferences
Reintroduce an existing (even underused) feature
Show off an interesting way to use different features together to accomplish a task
Remind users about your other social channels or communities
Answer commonly asked questions
Present new business strategies
Promote outside resources
Offer to send a suggestion to their top problem
Provide resources for particular niches or roles
Everyone needs a little boost sometimes. Inject your customer’s journey with a little inspiration and positivity to help keep them from burning out.
Share user stats or congratulate progress
Highlight customer wins
Give stats on productivity of entire customer base
Create a competition among the community
Show examples or results from using a feature
What’s even better than retention? Upselling. It won’t be the answer for every user, but you can use email (among other customer success tactics) to draw attention to bigger plans.
Promote referral program
Have a flash upgrade sale
Talk about use case for feature or level only available in higher plan
Connect a higher-plan feature to achieving a coveted business goal
Introduce customers to your team
Share the thought process behind your business decisions
Celebrate with them when you hit a business goal
Tell a funny company story