Want to stop second-guessing your email efforts?
“I don’t know where to start, and i don’t really have time“
“I know we should be sending emails, but I don’t know when to send them or what to say”
“How do we know if our emails are working?”
Raise your hand if the little voice in your head has said any of the above. 🙋
It doesn’t help when you see all the stats and stories about how amazeballs email is for SaaS companies.
Nurtured leads make 47% larger purchases
Email marketing returns can be $32 to $1
“my SaaS increased our lead conversion by blah blah% and we’re generally 3X better than you because of this cool email trick”
I mean, who doesn’t want that? Not to mention the fact that solid gold email sequences mean that parts of your business can grow on autopilot while you deal with everything else on your giant list of tasks and goals.
There’s also the human component. Great email helps you improve the lives of the humans using your product. They let you lead customers to success at scale.
But it only takes about twenty minutes on the internet to get completely overwhelmed by opportunities and strategies and tactics and ideas. You’re left utterly confused about how to make email marketing work for your company in a simple and manageable way.
If you’re like the awesome SaaS product marketers, customer success managers, or founders that I’ve talked to you either:
Create some emails, all the while wondering if you’ve done it right and whether they’re working
Put together an email sequence, felt a sense of accomplishment, and then realized you have another sequence to create
Fear not; we’re going to work through the confusion together.
Ya see, I love planning email marketing campaigns. I found emails to be such interesting little creatures that I started to save them. And then I began to analyze them. And then I began to share my onboarding email breakdowns with the world.
If I (a person who would willingly spend an afternoon researching email examples and strategies) couldn’t find what I was looking for, then what would a normal/sane person do?
SaaS founders, managers, and marketers started to eat my onboarding email breakdowns up…
I knew these onboarding email breakdowns weren’t enough, though. So I asked people just like you what they wanted to know!
From their responses came the idea for the course outlined below.
I want to create a SaaS email marketing course that:
Can be referenced over and over, whenever you need help on a specific topic or task
Provides lessons, examples, templates, and processes for creating your own email sequences
What would that look like? Here’s what I have in mind:
SaaS Email Marketing Toolkit Curriculum
How to Use This Course
What Makes SaaS Email Marketing Different?
SaaS Email Marketing vs. Other Industries
Using Email Across the Customer Lifecycle
Lead Nurturing - Turn Lookers Into Triers
Intro to Lead Nurturing Emails
How to Strategize + Brainstorm Lead Nurturing Emails
Lead Nurturing Examples + Breakdown
Lead Nurturing Email Templates
Onboarding - Turn Triers Into Buyers
Intro to Onboarding Emails
How to Strategize + Brainstorm Onboarding Emails
Onboarding Examples + Breakdown
Onboarding Email Templates
Retention - Turn Buyers Into Promoters
Intro to Retention Emails
How to Strategize + Brainstorm Retention Emails
Retention Examples + Breakdown
Retention Email Templates
Winback - Bring Back the Goodbyers
Intro to Winback Emails
How to Strategize + Brainstorm Winback Emails
Winback Examples + Breakdown
Winback Email Templates
Setting Up + Measuring Your SaaS Emails
Setting Up Sequences With ConvertKit
Simple Ways to Use Tags in SaaS Email Marketing
Which Metrics Matter
Goal Setting + Tracking
A Few Notes on Testing + Improving Emails
This space is meant for content that is going to have a positive impact on your life and business - not just more internet fluff.
So I want to make sure this course is exactly what you need.
If you’d be interested in learning more about a course with the above curriculum, enter your email below. You’ll be able to provide input that influences the course and be the first to know when it’s available for pre-sale.
Want to be the first to know this course is live?
Don’t worry, entering your email isn’t a commitment or promise of any kind. I just want to see how many people would benefit from this course.
Have specific comments or questions about the SaaS Email Marketing Toolkit? Send me an email at firstname.lastname@example.org