Pipefy is a process management system that offers a free “small team” account. Since there’s no “free trial” time, I captured the emails I received during the first month of being a user.Read More
You know your product can help people. If only you could get them to use it.Read More
Wistia knows video — but how’s their email game?Read More
What’s the point of it all? That sounds like such a dramatic existential question, but it’s one your users are asking (consciously or not).Read More
Metrics don’t matter unless they’re rooted in habit creation.Read More
Hits and misses during the first month of the Zoom Basic Plan.Read More
An email marketing service sending me marketing emails.Read More
Is it better to let an onboarding series run its course, or wait for a trial user to act?Read More
It’s not just what you sell, it’s how you sell it. And it helps to sell it like a likable person.Read More
SurveyMonkey patiently (and persistently) waited for me to take action.
How many emails should you send during a free trial? We’re going to review the cadence of onboarding emails for 5 different SaaS companies with 14-day free trials.Read More
Mint aims to financially empower users and uses emotion to its advantage during the first 30 days.
Unsurprisingly, Zendesk focuses on customer support and chatting with the team during its free trial email series.
monday.com is a team and project management app that offers a 14-day free trial. Let’s see how they take a user from hello to hooked.
Salesforce is a big dog in the SaaS industry. Ever wondered how they tackle onboarding? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time.Read More
FreshBooks makes accounting and invoices easier, but how does their free trial onboarding series add up? We’ll break it down, line by line.Read More
Shopify makes setting up an online store easier. How far can a new user make it in 14 days? Below we’ll break down the free trial onboarding series for Shopify, one email at a time.Read More
Every SaaS product has that ONE feature. The one everyone uses over and over again. The one you can’t do anything else without.Read More
What makes a great SaaS onboarding series? There are a variety of tactics to choose from, and in all honesty, it varies between each company. However, it’s still useful to see real-world examples of complete sequences. Today I’ll be taking a look at the free trial onboarding email series for CoSchedule.Read More